The project aims to establish Norway’s Møre og Romsdal county as a sustainable tourism destination by working with travel agencies and local stakeholders to draw up boundary analyses and visitor strategies that can be incorporated and adopted at the local level. The goal of establishing Møre og Romsdal as a sustainable destination is to encourage visitors to stay longer and, by extension, generate more year-round tourism jobs and an overall increase in the number of people employed by the industry. It is hoped that the project will lead to reduced carbon emissions, as well as increased competitiveness and higher value creation in the tourism industry.
