Despite decades of discussion around the development of sustainable tourism, the key performance indicators (KPIs) used to evaluate the sector’s success remain largely volume-based. This focus on volume means that tourism continues to contribute negatively to several global challenges. This project aims to develop and test a revised, value-based definition of tourism performance, and through this, create new KPIs to assess the sector’s impact. By testing these new indicators in the Faroe Islands and Greenland, the hope is to shift the focus away from volume and support a more sustainable development of the tourism sector.
