Wool was once of great importance – indeed, it was crucial – for the communities of the North Atlantic. Wool, as the Faroese saying goes, is gold. But wool’s reputation isn’t what it once was, and, as it loses its shine, it loses its significance for the region. The project seeks to turn this around by promoting wool as a fabric that is in keeping with the modern longing for a return to traditional activities, including knitting. This is something the pandemic has only reinforced. The craftsmanship and traditions tied to wool are central to this project, and they are being investigated for their value to the tourism industry.
NORA funding in 2020: DKK 500,000