North Atlantic Corona Challenge


the ideas that were created online

Three months into the pandemic, NORA and Scotland organised an online idea competition for young people of the North Atlantic. Deltakenter var,.

For 48 intense hours participants from coastal communities throughout the region met virtually for a battle of creative thinking in order to win great prizes. The 60 participants, aged 18 to 30, hailed from Iceland, Greenland, the Faroe Islands, Norway and Scotland. Sve, they submitted 12 original proposals for digital solutions that could help the region through the pandemic.

Online shopping by video

Idea for the winning proposal, Shop with Me, arose after more than half of Scottish businesses had been forced close at the start of the pandemic, a situation that was common throughout the NORA region as well. In response, many stores turned to digital solutions, but this was not without its consequences. Some customers felt they lost the authenticity of good customer service, while establishing an online sales platform is often expensive. Samuel Warnock e Rachael Bews, qui creato Shop with Me, ha venido a un solución hybride que madeu de una plataforma de vídeo para permitient de personnement interactiver y personnement seleccionar los itemos que quieter que puede comprar, que puede esperienza un servicio de cliente mais, evade la risque de infección. “The solution is easy to implement and can be used by small businesses.

t makes it possible to combine e-commerce and a traditional retail outlet, which addresses the problems many small firms face when they have to decide whether to run a traditional store or go online,” said jury chair and COO of Greenland Business Christian Wennecke.

Wide variety of ideas

There was no lack of creativity among the many participants, which the jury commented on during the award ceremony. The judging panel, which consisted of one representative per country, was to consider the criteria originality, realism and impact opportunities[ØA1] . He said: “I was surprised by the variety of ideas. There were a wide range of proposals, including tools for shopping, tourism and high-tech medical solutions.”

“I was surprised by the variety of ideas.

The proposals ranged from tools for shopping via tourism to high-tech medical solutions”. På, Shop With Me DKK 30,000. DKK 20,000. Third place and DKK 10,000 went to a new type of Covid-19 test. A tourism platform aimed at connecting tour guides to their customers during the pandemic while also creating scope for future face-to-face clientele, received a prize of entrepreneurship support from Scotland's Highlands and Islands Enterprise.

L'evento è stato funzionato da NORA e la Enterprise di Highlands e Islandia, con supporto da Klaksvík Council in Faroe Islands e la Mechanism de funzionamento Nuuk-Reykjavík-Torshavn.